The Mid-America Trucking Show (MATS) is the largest annual trade show dedicated to the Heavy-Duty Trucking Industry. This is a 3-day event of hands-on demonstrations, education, networking, and technology related to the industry. It offers face-to-face interaction between industry representatives and trucking professionals. Atendees travel from all over the world to come to MATS to research the latest products and services in the business.
The Mid-America Trucking Show began in the early 1970's, when a private management group was formed by Paul K. Young, to create the largest and most diversified trucking show in North America. The first show drew 4,000 attendees and just 83 exhibitors.
MATS 2019 show drew a whopping 72,584 attendees from 50 states and 11 countries. 1,020 exhibitors filled the 1,000,000 sq. ft of show space with booths and special events, including Vander Haag's, Inc.
Vander Haag's has been an exhibitor at MATS since 2016. It stared off in a 10x20 booth in the West Wing, where it remained for the next 2 years. It featured a backdrop, table, some truck parts, & small monitor that showed off our website.
2018 brought exciting changes as we upgraded to a 20x40 booth in the North Building. This allowed us to get creative and show attendees what we do in a BIG way! We featured our 2010 Custom Lonestar Truck that attracted people to our booth, where we could have the opportunity to speak with them face-to-face about who we are and what we do. We were also able to debut our website kiosks, allowing our customers to purchase heavy duty truck parts right from our website and have them shipped right to their door!
As Vander Haag's continues to grow, we find shows like this help to create brand awareness and it gives us the opportunity to continue to improve our products and services when we hear from attendees face-to-tace. We truly enjoy attending this show and absorbing all that it has to offer.
MATS19 allowed us to achieve all the goals we set while attending the show:
If you thought our 2019 booth was interesting, just wait!! We have even BIGGER plans for MATS 2020. Be sure to watch for our updates and announcements on Facebook, Instagram, & Twitter.